IU Student Television is a student-run media organization at Indiana University that gives students hands-on media experience producing news, sports, entertainment, and podcasts.
In 2022, the organization marked 20 years with a rebranding. I was trusted with overseeing and designing a proposed rebranding.
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The goal of the new logo was to give a more modern, and professional look while also retaining elements of the previous brand image.
![](https://cdn.myportfolio.com/39ee6d15-dc21-448e-a895-6f036518e638/d5f9541e-eea8-4102-bea6-88755ee90e64_rw_1920.png?h=097517220049f0846b7a733486a83956)
The new look gave each department of the organization a more unified look.
![](https://cdn.myportfolio.com/39ee6d15-dc21-448e-a895-6f036518e638/41a4518d-bc24-46a5-92f9-90b73f2ea926_rw_1920.png?h=373bf8272d57c94bb422c3ebb2a34dbe)
![](https://cdn.myportfolio.com/39ee6d15-dc21-448e-a895-6f036518e638/c910dbe9-3989-46fe-8ba5-06ab31b21996_rw_1920.png?h=b0050fd64debae56959fa60407ca35ae)
![](https://cdn.myportfolio.com/39ee6d15-dc21-448e-a895-6f036518e638/b126869b-57ea-4980-85d2-c37e4525097a_rw_1920.png?h=79d4c7690228114b24566ab870265efc)
![](https://cdn.myportfolio.com/39ee6d15-dc21-448e-a895-6f036518e638/aad96e02-86c6-42f4-b688-fdab37e6587e_rw_1920.png?h=78e719ff419bef725931b2595f6f4df5)
One major part of the logo is a new bold and sharp font face that exudes professionalism and modernism.
![](https://cdn.myportfolio.com/39ee6d15-dc21-448e-a895-6f036518e638/0e16b472-4c12-492e-98d0-b6bf21afc686_rw_1920.png?h=2596b56357b425f8a6383c7da6fb86c7)
![](https://cdn.myportfolio.com/39ee6d15-dc21-448e-a895-6f036518e638/19ccb4f3-0459-4ee6-94fe-ed1cece99c66_rw_1920.png?h=80f78fc3d85cda8b22d6de0cbf331af6)